Tips to Improve AdSense Click Through Rate
Improving the click through rate culminates the efforts of a netpreneur or an article marketer. You need to concentrate on increasing your CTR after having done all the hard work of search engine optimizing your web pages and developing good content and increased link popularity. Being a small entrepreneur, that you are, there are a few practical steps to be adapted by you to improve the CTR once the traffic begins to pour in which otherwise is a waste paying for higher bandwidth. Here are the few practical tips to increase that magical percentile figure.
Tips to Increase Click Through Rate
Let’s look into this task in two ways till the next article
- Why will visitors click on AdSense?
- How can you get them to click through legally?
Visitors to your website will click on the AdSense ad when they get interested in the headline and description. Now this to certain extent is in your control. Yes! I repeat that you can control it to some extent. Remember that the organic visitors are genuine and have been searching for true information when they landed in your page through some search word. Your best bet is to find out, now, which keyword brought them there and whether that keyword has a good effectiveness. Next, Google AdWords toolbox lets you research bid rates for AdWords, which the advertisers use. Make use of the same theory and build your page content around that keyword. Don’t forget these are high paying AdWords for you. This strategy helps leverage traffic for higher relevancy and the natural click through rate.
Making Them Click Through Legally
Things are better with the versatility the AdSense program provides for publishers. Customize ad units, link units to gel as totally as possible with the page design. I would cite moneycontrol.com and its pages as the best example for clever placement of ad units under this strategy. The theory is that top most left corner gets highest attention, the middle top the next higher and so on it goes down diagonally to right bottom corner. Placing ads as high on the pages as possible pays more than anywhere else. But strategize ad formats in addition to placement too. Don’t get the ad units to look like standalone placements which psychologically alert the visitors. Make the best of the purpose different link and ad units are designed.
This is a restless and continuous process. Multiple income streams must be concentrated at where AdSense publishing forms an important part.
Alevoor Rajagopal is an MBA and an industry reputed business consultant and has tried his hands at many things. He shares his experiences in article marketing and earning dollars here.