Backhoe Blog

Whatever we do as individuals especially also when acting for a company -, it will characterize us in the public/with our clients.

Whether it is

* the receptionist on the phone,

* the production manager,

* the driver of a company car,

* a field representative, or

* the owner/CEO himself …

… all that ‘impresses’ the public - even a very good advertising campaign can not really be successful against this ! (whereas ‘advertising’ is often misunderstood/misinterpreted as being all of ‘marketing’).

Examples:

1. The receptionist - or whoever talks on the phone - is polite or unpolite - the client/ caller will be impressed 2. The manager of the production department is arrogant, or not - the supplier possibly talks about it during his cracker barrel or may be even being with a competitor 3. The driver of a labelled company car takes the priority from someone - possibly it was the best client !? 4. A slovenly dressed and arrogant field representative - who doesn’t identify with the problems of the client (or even makes unbearable promises) - wants to be successful with a client - I can’t believe this, even if the client urgently needs a product comparable to ours

5. Happened some days ago: An arrogant editor in chief doesn’t answer a question correctly during a panel discussion but insists on his ‘political view’ - what happens, if this influences his readers !?

and much more.

… marketing is everything

I like this example:

Imagine you could produce gold (artificial and not to be used for jewelry but a perfect replacement for industrial purposes) at the price of copper and you want to sell it - with a very good profit - at the price of silver.

You would not sell it if nobody knew it !!

Big advertising campaigns or similar action would lead in this case possibly only to some kind of unbelief or would initiate a ‘run’ (of unwanted and not suitable clients) respectively which we could not live with/reply orderly to.

Consequently it would be necessary to sell this gold especially to such clients who barely need it for their products.

And … all the ways to them - ideally in whatever region of this world - are known by the marketing department (see >> ‘Marketing ~#~ sales’- www.marketing-und-vertrieb-international.com/en/news/selling-versus-marketing__8.htm)

* from market analysis and market segmentation, via

* the choice of the selling route accepted by such clients and the ‘right’ pricing, to

* talking to the customer, knowing/acknowledging HIS problems

and much more.

Of course this is impossible without the development department (describing the possibilities to use ‘the artificial gold’), and the production department (being responsible for a permanently perfect quality)

and

of course all such things are very much depending on the company itself as we cannot generalize them, but provided everything is in order,

to get the ‘right’ client, in the ’suitable’ market segment/s, and the ‘right’ requirements, which can be fulfilled by us … you need Marketing

IMHO:

Everything is … marketing … is everything

With more than 30 years practical experience in marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketingplan, practical implementation - Europe and/or worldwide on the spot

When marketing online, you can create a nice income or it can become a real flop. Lots of people imagine that when they do something wrong, their computer will blow into smithereens, well, you probably guessed that that is not correct. However, some people have always wondered how and what it takes make money online …..

Well , here my friend, is a simple formula:

“Lots of targeted traffic pointing to a targeted capture page plus an auto-responder system pointing to a sales page = money! “

The amount of money depends on how targeted your system is and how much targeted traffic you’re pumping through.

So for all people marketing Easy Daily Cash Gold, you would have a capture page set up, but because it is most likely a replicated site, you’re going to have to work hard at pumping traffic to it, you should have your own capture page and an auto responder series if you’re serious with your business, I won’t go into that, as that calls for another article.

Here’s a few quick tips to get you up and running, and remember to think about who your market is because targeting is Very Important:

If you have enough money and little time, “Pay per Click” through Google is most likely the best route.

With Google:

# Target only English speaking countries (or 1st world countries).

#Turn off “Content Network” as they chew through your money whilst providing little result.

#Keep your “Click Through Ratio” (CTR) as high as possible, even if its going to cost you, ( if you start your keyword bid at, say, $1.00, you’re going to shoot to the top of the ad position [in the Google search] then you have a higher CTR compared to if you bidded a lower bid, which would send you to the next page) because if you have a higher CTR, you have something to bargain your bid price down with Google, you see, Google wants the people with the most successful ads to get the most clicks, so that they can get paid, and its more profitable for them if someone had a higher CTR and lower price to be at the top then a higher bid price and lower CTR.

No matter how good Easy Daily Cash Gold or any other program is, you will always need good straight-to the-point Marketing skills, skills that will lead you as a netrenpreneur and manage and grow your netpire in a successful direction.

Bernard is a savvy Internet Marketer that finds quality products, services and Marketing Courses shoot an email at operationfortune@gmail.com or click over to http://www.operationfortune.info for more information.